Custom Publication and Media Research
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Publication Sales Support Research
Editorial Support Research
Most of the research conducted at ABR Research is geared toward providing a publication's sales staff with information about the readership base that can be packaged and used in the field to keep existing advertisers and/or attract new ones.
Research is also conducted on a regular basis to assist the editorial staff with major feature stories or an ongoing column that will increase readership of a given issue. We work closely with the editorial staff to make sure the project is completed in time for any editorial deadline.
In addition we can conduct any kind of custom research that will further enhance the publication or company in terms of advertising, editorial or new product development.